Advising PolEquity on its majority stake acquisition in Belacom

Moncey Avocats advised PolEquity, an entrepreneurial structure specializing in supporting SME development, in the acquisition of Belacom, a French consulting agency in relationship marketing that helps companies optimize their digital marketing strategy.

 

Belacom has experienced significant growth in recent years. The company, specialized in relationship marketing and automation, has a team of 30 experts assisting over 300 clients—mainly French SMEs and mid-sized companies—across various sectors such as retail, e-commerce, fashion, beauty, B2B services, financial services, tourism, and leisure.

 

This acquisition marks PolEquity’s second investment since its inception. By acquiring a stake in Belacom, PolEquity aims to support organic growth, strengthen strategic partnerships, expand service offerings, and consolidate the market through targeted acquisitions.

 

PolEquity was advised by a team from Moncey Avocats, including:

• Fabrice de la Morandière, partner, Bonnie Brenier, Vianney Birot, lawyers, and Clara Berland, legal counsel, on corporate aspects.
• David Malamed, partner, Diane Ferriol, and Hélène Tazé, lawyers, on financing aspects.
• Frédéric Bosc, partner, and Mathilde Cotillon, lawyer, on tax aspects.
• Camille Cournot, partner, and Elodie Robert, legal counsel, on employment law aspects.